Client

Show Choir Canada

Period

07.2010 – 05.2011

Client Bio

The official show choir organization in Canada for high school students. Show Choir Canada runs a yearly competition to find the best show choir in Canada and also has educational services for schools, teachers and students to improve their own talents.

Objective

To help solidify Show Choir Canada as the de facto authority on show choirs in Canada. To help launch, refine and distinguish SCC as the preeminent Glee showcase in the Canadian market. To create a corporate brand and a sub brand for a championship event, an educational/school brand and a brand for the Glee student community. Identity, website, promotional marketing materials, form design, etc., were all combined under the Show Choir Canada umbrella brand to solidify one juggernaut in the industry.

Noteworthy

The branding of a new entity is always difficult when the organization is just beginning to develop who they are and what they mean to the industry as a whole. Constantly morphing, depending on its success in certain areas of the industry, Show Choir Canada was learning about both itself and the sometimes quirky nature of its audience and potential sponsors. But after a considerable number of meetings and group research, four separate but coherent entities were formed to coalesce the vision of Show Choir Canada.

Vendor

Thirst

Client

da Costa Talent Management

Period

04.2009 – 08.2009

Client Bio

The leading Canadian talent management agency for ‘triple-threat’ talent.

Objective

To further brand themselves via a successful launch online as the premiere triple threat talent agency in Toronto. To make it easier for industry clients to quickly peruse their many talented performers, to help save time and money with their representations and to better serve their agency client’s interests.

Noteworthy

Several years earlier Thirst had rebranded da Costa Talent and because of this we had a solid starting point for the web site. This talent agency has evolved into a mature agency and it needed to have a strong forum for its industry clients to peruse its agency clients (talent). When completed, notices of the launch were sent to every casting director in Canada, LA and NYC, every theatre and commercial production house in Canada and every industry contact that da Costa Talent had made in the past 10 years.

Feedback

I’ve received overwhelming praise on the website from both my clients and the industry just one day after launching. There is a clear consensus that the sites’ layout is simple to navigate and at the same time interesting and unique in comparison to other competing agencies. This is going to be a great tool to both showcase my clients and elevate our status in the industry. I could not of achieved this important milestone without your guidance and expertise.

Vendor

Thirst

Client

IBM Intranet

Period

06.1998 – 10.1998

Client Bio

IBM is the world’s largest information technology company, as well as the world’s largest business and technology services provider and the world’s largest IT financier.

Personal History

I had a wonderful time working on this project with Maria Arbusto (who is now Director, Brand Experience at IBM). It is rare that the client with whom you work is of the exact same understanding, but when this happens it makes the project extremely enjoyable. I wish I would have worked on more projects with Maria.

Objective

To redesign areas of IBM’s w3 Corporate Intranet, transforming it into a tool that IBM employees would use on a daily basis.

Noteworthy

Extended the reach of the mobile employees at IBM. Encouraged a sense of community and strengthened the employees’ loyalty and commitment. Empowered IBM’s mobile professionals with an easily navigable tool that retrieves information in a timely manner from the Americas Sales and Distribution Site.

Vendor

Hired by IAB (Roger Black)