thirst » Financial http://www.thirst.org Thirst is a software services and design company specializing in powerful, easy to use software experiences. Tue, 03 May 2011 16:30:23 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 Discover Card Microsite http://www.thirst.org/discover-card-microsite http://www.thirst.org/discover-card-microsite#comments Fri, 12 Mar 2010 17:40:33 +0000 James Caldwell http://www.thirst.org/?p=2291 Remember when you were a student at University? Now do you remember the kiosks within the front doors of your educational institution. Well for me this all came rushing back while designing this Discover Card microsite. But I have to admit I would have liked this type of interaction better than the hard sell method of yesteryear and I know it worked for Discover Card.

Client

Discover Card

Period

10.2009

Client Bio

Discover Financial Services is a Direct Banking and Payment Services company with one of the most recognized brands in U.S. financial services. Started un 1986 it has become one of the largest card issuers in the United States. The company operates the Discover card and offers personal and student loans, online savings accounts, certificates of deposit and money market accounts through its Discover Bank subsidiary.

Objective

To design a microsite template and administration portal for a Discover Card contest aimed at College students. The purpose of this site was to engage students to create personal images which would be used for ‘Student Discover Cards’. The contest was held to create a viral conversation about the brand and to ultimately drive student card registrations.

Noteworthy

Although this project was designed as a standalone site, it integrated with a Facebook application named ‘Graffiti’ that enabled students without a drawing or painting tool on their computer to use a simplified online version. A subdued design version and the finished competition can be found here Discover Card Contest.

Vendor

Thirst

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