Midas hired Thirst for a lot of it’s internal promotional work and bilingual communications. Whether it was cue cards for employee learning or their internal magazine, they wanted to help their company by focusing on their employees enjoyment and sound teaching practises.

As it is a non-profit, this company has to use it’s money sparingly and engage resources only when they believe it can help their directives. They service both Ontario dentists and the people of Ontario to help educate them and to provide consistency to the practise. Thirst tried to help them with their publication redesign.

After too many years of different people leading the art direction for this magazine and influencing it’s graphic language in one direction or another, it had become unfocused and therefore hard to read. Canadian Living hired Roger Black to simplify and bring back editorial content to every page of their publication. Fortunately, Thirst helped with this task.

The Toronto Star is an institution in Toronto, many families get it delivered to their home and you can find it on almost every street corner in a blue vending box. It really caters to all the communities in the larger GTA area and focuses on the people and their situations in those neighbourhoods. (Rather than other newspapers which write stories with a business slant.) It is this attention that makes it so popular to the everyday family.